Privacy Policy

Last updated: 14 August 2026

This Privacy Policy explains how AM Shipping Network Ltd, trading as AM Vibe, collects, uses, stores and shares personal data when you visit amvibe.co.uk, contact us, create an account or place an order.

It also explains your rights under the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and applicable privacy and electronic-communications law.

1. Who is responsible for your personal data?

AM Shipping Network Ltd is the controller responsible for the personal data described in this Privacy Policy, except where another organisation explains that it acts as a separate controller.

AM Shipping Network Ltd, trading as AM Vibe
Registered in England and Wales
Company number: 17030955
Registered office: 66 Paul Street, London, EC2A 4NA, United Kingdom
VAT number: GB513533518
ICO registration number: ZC183993
Email: sales@amvibe.co.uk
Telephone: +44 7346 809421
Website: https://amvibe.co.uk

Please use the contact details above for privacy questions or to exercise your data-protection rights. We have not appointed a data protection officer because we are not currently required to do so.

2. Personal data we collect

The personal data we collect depends on how you interact with AM Vibe. It may include the following categories.

Identity and contact information

name;
billing and delivery addresses;
email address;
telephone number;
customer-account details; and
information needed to verify or administer an order.

Order and transaction information

products ordered, quantities and prices;
order, refund, cancellation and return history;
delivery method and tracking information;
discounts, promotions and gift-card information;
payment status and limited payment-related details; and
fraud-screening or transaction-risk results.

Complete payment-card details are processed by Shopify and the payment provider selected at checkout. AM Vibe does not receive or store your complete card number or security code.

Website and device information

IP address;
browser, device and operating-system information;
cookie and similar-technology identifiers;
pages viewed, links selected and searches performed;
referring website or marketing source;
shopping-basket and checkout activity;
approximate location derived from an IP address;
interaction dates, times and technical logs; and
cookie and marketing preferences.

Communications and customer-service information

emails, chat messages and contact-form submissions;
complaints, questions and support requests;
call notes where applicable;
photographs or documents you provide concerning an order, product, return or complaint; and
reviews, ratings and other content you choose to submit.

Marketing information

whether you have requested or consented to marketing;
your marketing and cookie preferences;
interactions with emails and advertisements, where legally permitted; and
campaign, audience and attribution information.

Information you choose to provide

You may provide additional information when asking whether a product is suitable for you or when making a complaint. Please do not send medical information or other sensitive information unless it is necessary for us to handle your request.

If you voluntarily provide information concerning your health, allergies or another special category of personal data, we will use it only where necessary and where an appropriate legal condition applies, such as your explicit consent or the establishment, exercise or defence of legal claims. We cannot provide medical advice.

3. How we collect personal data

We collect personal data:

directly from you when you order, create an account, contact us, join a mailing list, submit a review or request a return;
automatically from your device through cookies, pixels, local storage, server logs and similar technologies;
from Shopify and the applications used to operate our store;
from payment, fraud-prevention and identity-verification providers;
from fulfilment providers and couriers;
from advertising, analytics, search and social-media platforms, where legally permitted; and
from publicly available sources where reasonably necessary to prevent fraud, protect our rights or meet a legal obligation.

4. How and why we use personal data

Purpose	Typical personal data	Lawful basis
Administering your basket, checkout, order, payment, delivery, return or refund	Identity, contact, order, transaction and delivery information	Performance of a contract or steps requested before entering a contract
Creating and administering a customer account	Identity, contact, account and order information	Performance of a contract and our legitimate interest in providing account functionality
Responding to questions, complaints and support requests	Identity, contact, communications and order information	Performance of a contract, steps requested before a contract, legal obligations and legitimate interests in customer service
Investigating damaged, faulty, missing or incorrect goods	Order details, communications, photographs, batch details and delivery information	Performance of a contract, legal obligations and establishment, exercise or defence of legal claims
Detecting and preventing fraud, misuse, security incidents and unlawful activity	Identity, transaction, device, technical and risk information	Legitimate interests in protecting customers, AM Vibe and payment systems; legal obligations where applicable
Maintaining financial, tax, accounting and company records	Identity, order, payment, refund and invoice information	Legal obligation and legitimate interests in maintaining accurate business records
Sending essential service messages, including order and delivery updates	Name, contact and order information	Performance of a contract
Requesting a genuine review of a completed purchase	Name, email address and order information	Legitimate interests in obtaining customer feedback and improving our products and service
Sending email or SMS marketing	Contact details, consent and marketing preferences	Consent, or the electronic-marketing soft opt-in where legally available
Remembering choices and providing requested website functionality	Cookie identifiers, preferences, account and basket information	Performance of a contract, legitimate interests and use of strictly necessary technologies
Measuring website performance and understanding how visitors use the website	Device, cookie, browsing, campaign and interaction information	Consent where non-essential cookies or similar technologies are used; otherwise legitimate interests for limited essential measurement
Personalising content and measuring or targeting advertising	Cookie identifiers, device, browsing, purchase, interaction and campaign information	Consent where required by UK privacy and electronic-communications law
Improving the website, product range, operations and customer experience	Aggregated or pseudonymised order, browsing, support and feedback information	Legitimate interests in improving and operating our business; consent where required
Establishing, exercising or defending legal rights	Relevant identity, transaction, communication and technical information	Legitimate interests and establishment, exercise or defence of legal claims

5. Our legitimate interests

Where we rely on legitimate interests, those interests may include:

operating and improving our store;
providing effective customer service;
obtaining genuine customer feedback;
protecting customers, transactions and systems from fraud or misuse;
maintaining accurate records;
understanding business performance using proportionate information; and
establishing, exercising or defending legal rights.

We consider whether our interests are necessary and balanced against your rights and reasonable expectations. You may object to processing based on legitimate interests as explained in section 13.

6. Shopify and Shopify Network Intelligence

Our store is hosted by Shopify. Shopify processes personal data when you visit this store, use Shopify-powered features or make a purchase.

For core store services, Shopify generally processes customer personal data on our behalf. For certain services, payment functions or enhanced Shopify services, Shopify may act as a separate controller and process information under its own privacy documentation.

Shopify Network Intelligence is enabled for this store. This means Shopify may securely use customer information together with information from customer interactions with Shopify and other Shopify merchants to provide, develop and improve enhanced services. These services may include fraud protection, analytics, product customisation, advertising, ad measurement and personalisation.

Other merchants cannot directly access AM Vibe’s customer data through Shopify Network Intelligence. However, Shopify may generate insights or services using information from interactions across Shopify, subject to Shopify’s terms and privacy controls.

For UK visitors, non-essential device information must not be used for advertising or other non-essential Shopify Network Intelligence purposes unless the visitor has provided the required consent through the cookie banner or another properly integrated consent tool.

Learn more through:

Shopify’s Consumer Privacy Policy; and
Shopify’s Privacy Portal, where you can access certain information, request erasure or limit Shopify’s use of information for advertising.

7. Organisations with whom we share personal data

We disclose personal data only where necessary for the purposes described in this policy, where you direct us to do so, or where required by law.

E-commerce, hosting and payment providers

We use Shopify to host the store, provide checkout and support store operations. Payment information may be processed by Shopify Payments or another payment provider selected at checkout.

Fulfilment and delivery providers

We share the information needed to prepare and deliver orders with our UK fulfilment provider and couriers. This may include your name, delivery address, telephone number, email address, products ordered and delivery instructions.

Couriers may include Royal Mail and DPD, depending on the service and destination.

Review provider

We use Judge.me to display reviews and, where appropriate, request feedback following a purchase. Relevant information may include your name, email address, product and order information.

Customer communications

We use services including Shopify Inbox to process chat messages and assist with customer communication.

Marketing, analytics and advertising providers

Subject to your consent and our configuration, information may be processed by providers such as Google, Meta, TikTok, Microsoft and our onsite marketing or popup provider. These providers may process cookie identifiers, device information, website interactions, campaign information and purchase events for analytics, advertising, attribution or personalisation.

These providers may act as our processors, joint controllers or separate controllers depending on the service and processing involved. Their own privacy notices explain processing for which they are independently responsible.

Technology and professional service providers

We may use service providers that support website operation, inventory synchronisation, order administration, email, security, data storage, auditing, accounting, insurance or legal services.

Authorities and legal recipients

We may disclose information to courts, regulators, law-enforcement bodies, tax authorities or other competent organisations where required by law or reasonably necessary to protect legal rights, customers or the public.

Business changes

If AM Vibe or its relevant assets are reorganised, sold or transferred, personal data may be disclosed to professional advisers and prospective or actual parties to that transaction, subject to appropriate confidentiality and data-protection safeguards.

We do not sell customer personal data for money.

8. Cookies and similar technologies

We use cookies, pixels, local storage and similar technologies for purposes including:

operating the website, checkout and shopping basket;
remembering preferences;
protecting transactions and preventing fraud;
measuring performance and website use;
personalising content; and
measuring or targeting advertising.

Non-essential analytics, personalisation and marketing technologies are used only in accordance with your consent choices where consent is required.

You can accept, decline or customise optional cookies through our cookie banner. You may withdraw or change your choice using the cookie-preferences controls displayed on the website. Withdrawing consent does not affect processing that occurred lawfully before withdrawal.

For more information, read our Cookie Policy.

9. Marketing communications

We may send marketing by email or SMS where you have consented or where the electronic-marketing soft opt-in is legally available. You can unsubscribe at any time by:

using the unsubscribe option in a marketing message;
changing an available marketing preference; or
contacting sales@amvibe.co.uk.

Unsubscribing from marketing does not prevent essential messages relating to an order, account, return, safety issue or legal notice.

10. International transfers

Some service providers, including Shopify and advertising or technology providers, operate in countries outside the United Kingdom. This means personal data may be accessed or stored internationally.

Where UK personal data is transferred to a country without applicable UK adequacy regulations, we require an appropriate transfer safeguard where required. Depending on the recipient and destination, safeguards may include:

the UK International Data Transfer Agreement;
the UK Addendum to approved EU Standard Contractual Clauses;
approved standard contractual clauses together with UK requirements;
binding corporate rules;
an applicable UK adequacy regulation, including an applicable UK extension to a recognised data-privacy framework; or
a specific legal exception where permitted.

We also consider whether supplementary technical, contractual or organisational measures are appropriate. Contact us if you would like more information about safeguards relevant to a particular transfer.

11. How long we retain personal data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Typical retention periods or criteria include:

Order, invoice and tax records: normally up to seven years after the relevant transaction or financial period;
Customer-account information: while the account remains active and for a reasonable period afterward, unless earlier deletion is appropriate;
Customer-service and complaint records: normally up to two years after the matter is closed, or longer where needed for a dispute or legal requirement;
Return, refund, fraud and legal-claim records: for the applicable legal limitation period and any reasonable period required to resolve the matter;
Marketing records: until you unsubscribe or consent is withdrawn, with limited suppression information retained to respect your choice;
Reviews: while the review remains relevant and published, subject to moderation, deletion requests and legal requirements;
Cookie and consent records: for the period needed to demonstrate and manage your preferences; and
Technical and security logs: for a proportionate period based on operational and security needs.

We may retain anonymised information that can no longer identify you.

12. Automated decision-making and profiling

Shopify, payment providers or fraud-prevention services may use automated systems to assess transaction or account risk. These systems can consider information such as transaction details, device information, location indicators and previous activity.

An automated risk result may lead to additional checks, delayed processing or an order being declined. Where UK GDPR gives you rights concerning a decision based solely on automated processing that produces legal or similarly significant effects, you may ask for human intervention, express your point of view and challenge the decision.

Where you consent, advertising and analytics providers may use information about your interactions to create audiences, measure advertisements or personalise content. You can withdraw consent through the cookie-preferences controls.

13. Your data-protection rights

Depending on the circumstances, UK data-protection law may give you the right to:

access your personal data and receive information about its use;
rectify inaccurate or incomplete personal data;
erase personal data where there is no overriding reason to retain it;
restrict processing in specified circumstances;
object to processing based on legitimate interests;
object at any time to direct marketing;
receive or transfer certain personal data in a structured, commonly used and machine-readable format;
withdraw consent at any time where processing relies on consent;
challenge certain solely automated decisions; and
complain to the Information Commissioner’s Office.

These rights are not absolute. We may need to retain or continue processing information where the law permits or requires it.

14. Exercising your rights

To exercise a right, email sales@amvibe.co.uk, telephone +44 7346 809421, or use our Contact page.

Please explain which right you wish to exercise and provide enough information for us to locate the relevant records. We may request proportionate evidence of identity where reasonably necessary to protect your information.

There is normally no fee. We may charge a reasonable fee or refuse a request where the law allows us to do so, including where a request is manifestly unfounded or excessive.

We normally respond within one month. Where a request is complex or numerous, the law may permit an extension of up to two additional months. If an extension applies, we will explain why.

Where Shopify acts as a separate controller for enhanced services, you may also exercise applicable rights through Shopify’s Privacy Portal.

15. Complaints to the ICO

Please contact us first if you have a concern so that we have an opportunity to address it.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

16. Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Measures may include encrypted connections, access controls, account protections, service-provider assessments, monitoring and data-minimisation practices.

No internet service or storage system can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential and should contact us if you believe your account or personal data has been compromised.

17. Children’s privacy

Our store is not directed at children, and we do not knowingly collect personal data from children who are not legally capable of placing an order or providing the relevant consent.

If you are a parent or guardian and believe a child has provided personal data inappropriately, contact us so that we can investigate and, where appropriate, delete or restrict the information.

18. Third-party websites

Our website may link to websites operated by other organisations. We do not control their privacy practices. Please read the privacy notice of a third-party website before providing personal data to it.

19. Changes to this Privacy Policy

We may update this Privacy Policy when our processing, service providers, technology or legal obligations change.

The current version will be published on this page with its updated date. Where a change materially affects how we use personal data, we will take reasonable steps to provide additional notice where required.